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Exploring The Value Flywheel Effect: A Podcast Series Introduction
We’re excited to announce The Value Flywheel Effect Podcast Series! Our book, The Value Flywheel
From The Blog
AI Engineering Teams: Does Team Topologies Still Matter in the Age of AI Agents?
AI is transforming software engineering at unprecedented speed. But while AI agents can accelerate delivery, they also increase cognitive load, organisational complexity, and the need for strong socio-technical systems. Here’s why Team Topologies still matters in the AI era. …
AI-Generated Code Is a Liability: Why Engineering Excellence Matters More Than Ever
AI is changing software engineering at extraordinary speed. Code generation, agentic workflows, autonomous testing, and
AI Is Changing Engineering Teams — Why Psychological Safety Matters More Than Ever
AI is transforming how software is built. But there’s a less obvious — and more
AI Is Accelerating Software Development — So Why Your North Star Matters More Than Ever
Artificial intelligence is dramatically accelerating the way we build software. Teams can now prototype ideas
AI: Commodity or Differentiator?
Why Clarity of Purpose Matters More Than Ever Something shifted in late 2025. AI adoption
AI and the Six Myths Software Engineers Need to Let Go Of
There’s no shortage of opinion about AI in software engineering right now.Depending on who you
Developer Productivity. It wasn’t acceptable in the 80’s
McKinsey published a framework for measuring developer productivity. Dan North, who we know and respect,
What should a modern CTO do?
How today’s CTOs can make the right decisions in cloud strategy, platform selection, compliance, and
Five Years On: What Writing The Value Flywheel Effect Taught Us About Software, Scale, and Letting Go
In early 2021, the idea that would eventually become The Value Flywheel Effect was little
How the BBC Scales Serverless: A Case Study in Long-Term Value and Problem Prevention
In the world of digital media, few organisations face the scale, complexity, and public expectations